I help B2B travel, hospitality, MICE and professional development companies break through sales barriers
Land leads. Close deals. Grow Revenue. Faster.
With data-driven, buyer-focused sales copy and sales enablement content.
Accelerate Your Sales Pipeline
As a B2B seller of travel, hospitality, MICE (Meetings, Incentives, Conferences, and Exhibitions) and professional development services, you know all-too-well the challenges of cutting through the clutter to reach your ideal customers.
In fact, there’s so much to cut through, studies show that 86% of B2B buyers report feeling overwhelmed with sales content when considering a purchase. (Showpad, 2018).
Meanwhile, less than 25% of that content is seen as relevant or valuable (Forrester, 2019).
The reality is, your prospects are bombarded with generic marketing messages and sales pitches every single day.
They’ve grown numb to the same old tactics, and tune out anything that doesn’t speak directly to their unique pain points and desired outcomes.
This makes it incredibly difficult to differentiate your offering, build trust with your target audience, and secure the conversions you need to drive sustainable growth for your business.
The big question is… what do you do about it?
Introducing the VELOCITY™️ Method
A customer-first approach that helps sales teams
get the “yes” faster.
VELOCITY Method™️: How It Works
In the B2B world, success hinges on your ability to forge authentic emotional connections that guide your buyers toward their desired outcomes.
The VELOCITY Method™️ is a strategic approach to sales copywriting and sales enablement content that helps create momentum in your sales process.
The Key Pillars:
- Investigation: Begin with a thorough audit of your existing sales content, to identify gaps and areas for improvement. This phase sets the foundation for a targeted and effective enhancement strategy.
- Differentiation: Dig into your target market, including Voice of Customer (VOC) research, emotional targeting and personas to uncover insights about customer motivations, preferences, and barriers. Understand the distinctions within your audience to tailor messages that resonate uniquely with each market segment, ensuring precision in your communication.
- Competition: Analyze your competitors to understand their strengths and weaknesses, and identify the gaps in their offerings and messaging. This phase helps to position your offerings more strategically in the marketplace.
- Emotion: Apply advanced emotional targeting techniques to connect with your audience on a deeper psychological level. Your messages not only inform but also engage and compel.
- Creation: Begin crafting sales content that articulates your unique value, drives engagement, and accelerates decision-making.
- Validation: Before launching, test your copy concepts with select audiences and generative AI to ensure they effectively resonate and achieve the desired impact.
- Evaluation: If you’ll be running A/B tests, after launching your content, gather feedback and performance data. Use this information to optimize the content, enhancing its effectiveness based on audience response.
- Reiteration: This final phase involves revisiting and refining your strategies regularly to leverage new insights and market changes. This lets you perpetually enhance and adapt your messaging for ongoing success.
Your Path to the “Yes”
With the VELOCITYContent™️ Method, you’re not just investing in copy—you’re investing in speed.
Speed to lead, speed to deal, and speed to scale.
Whether you are part of a marketing team aiming to generate qualified leads, or a sales team looking to close deals, the VELOCITY™️ Method is your strategic advantage.
Let’s Turn Your Sales Challenges Into Opportunities
VELOCITYContent™️ for marketing teams
Transform browsers into buyers with meticulously crafted sales copy that resonates, persuades, and converts. You’ll have compelling narratives that turn your value proposition into customer action.
Accelerate My Leads
VELOCITYContent™️ for sales teams
Salespeople don’t want to spend their time writing outreach emails, call scripts, and pitch decks. They want to sell. Yet great copy can boost results by 30%+. And that’s where strategic sales enablement content shines.
Accelerate My Sales
Help to Transform Your Own Copy
Perfect for when you or your team want to write your own copy. But you’d like a professional to look it over and help you make it a winner—boosting response and conversions. Ask me about Copy Coaching.
Coach My Team10
years the top travel seller in 3 agencies (both B2B & B2C)
24
years digial / sales
copywriter & consultant
233
copywriting clients,
SMBs to corporations
7
years professional educator
for The Travel Institute
2
years hotel reservations
& management
Does your sales team have the engaging, actionable content they need to get the “yes” faster?
“She’s a Real Pro”
Kammy is an extremely talented and skilled copywriter with a keen strategic mind and a terrific writing style: clear, crisp, compelling, conversational, with strong, motivating CTAs.
I highly recommend her for any kind of copywriting project, especially websites, emails, ads, and landing pages. She’s a real pro.
Steve Slaunwhite
Consultant, speaker, author of The Everything Guide to Writing Copy
“A Marketer’s Best Friend”
If you’re committed to increasing your bottom line — and want an enjoyable working relationship with someone who will take the marketing ball and run with it — Kammy is a marketer’s best friend.
Hiring her for your marketing projects is an investment that will pay you back many times over!
Valerie Young,
CEO, ChangingCourse.com
“Biggest July 4 in 4 States”
Awesome results from all of Kammy’s knowledge and suggestions. From our website to social media to online marketing, Kammy has produced consistent results.
Working with her helped the Chamber increase our July 4 event from 10,000 to over 40,000 visitors. Now, it’s the biggest Independence Day event in 4 states!
Joanne Flynn,
Executive Assistant, Laurel Chamber of Commerce
Get the EI Scorecard for AI Copy
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