A Few of My Copywriting & Graphic Design Samples
Company: Anchor Photography
Product: Wedding Photography
Offer: $350 gift card toward wedding photography purchase.
Description: A great offer with high appeal, this #10 letter package includes four-pg letter, product brochure and gift card. It mails as second step in multi-step, lead gen campaigns -- sent to tradeshow leads, then followed up by phone. Campaigns average 33% response.
Company: Anchor Photography
Product: Baby Photography Continuity Program
Offer: $275 gift card toward four baby portrait sessions during first year.
Description: This offer gets attention! Four-pg letter, product sheet, testimonial/ photographer bio sheet
and gift card mail in A-7 lavender-colored invitation-style envelope. Package mails once to new mothers each month. One-off mailing averages 13% response. Currently testing multiple mailings.
Company: Stillwater Mining Company
Product: Gypsum
Offer: $1 investment for $195 extra yield per acre
Description: Advertorial placed in agricultural newspaper selling EPA approved gypsum to farmers as a proven soil ammendment captured an unusually high response and sold out the company's entire stockpile of gypsum (over 400,000 lbs!) within two weeks. Years later, farmers continue to buy up the gypsum as fast as the smelter turns it out.
Company: American Writers & Artists Institute
Product: Business book for graphic designers
Offer: Free DVD on project pricing with purchase
Description: Long copy web-based sales letter carefully targets the pains and fears of independent graphic designers, then shows how the Product, "The Ultimate Guide to Building a Highly Profitable Graphic Design Business" (written by a successful direct-response designer), solves those problems. Three years later, this letter remains the control.
Company: Communication Resources
Product: Homiletics Online
Offer: 30 day risk-free trial
Description: Rewrite and
design consult for this site took it from under-performing "general description" copy to solid, compelling sales copy that significantly boosted response. (See testimonial regarding this site on my home page.)
Company: Smart Publications
Product: CardioClear
Offer: 3 bottles Cardio Clear, 3 bottles Mineral Basics, 2 bottles Smart Advantage, 10% off of other purchases and free shipping bundled into a "Mega Chelation Pack" of dietary supplements
Description: Designed four-color, 24-page magalog with 6-page, blow-in sales letter insert as a step-up from the two-color newsalogs the company had been mailing.
Company: Agora Publishing
Product: Money Chronicles magazine
Offer: None, subscription thank you page
Description: Web landing page re-iterates benefits of Money Chronicles after reader subscribes.
Copyright (c) 2003-2006 Anchor Creative
1437 Beartooth Dr., Laurel MT 59044 • Ph: 406-628-7178
kammy@anchorcreative.com • www.anchorcreative.com
Company: Photographic Institute of the Yellowstone
Product: Montana Photographic Exposition and Competition
Offer: Early bird special pricing
Description: Publicity and direct mail marketing campaigns increased entries to this event 300% in 2007 and another 20% in 2008. '07 was the last year slated for the Expo as it wasn't generating enough entries or money to run it anymore. When this marketing campaign hit the streets, the organization president called in a flurry because there were so many entries they weren't sure they could process them all in time.
The Expo is alive and well today thanks to the incredible response these campaigns have produced for little financial investment.
Offline:
Company: Travel Writers
Product: Travel writing course book
Offer: Travel-related info products with purchase of course.
Description: Long copy, web-based sales letter whets the wanderlust in this target market, offering training on becoming a travel writer to fund vacations or build a satisfying career.
Company: Agora Publishing
Product: First Class Confidential
Offer: 2 premiums and $50 off subscript price
Description: Long-copy, hard-sell, e-mail sales letter selling luxury-travel newsletter subscription.
Company: Laurel Area Chamber of Commerce
Description: Copy and re-design of nonprofit website. Lead generation emphasis and social media marketing have increased response over 500%.
Company: Healthy Back Institute
Description: Copy for natural therapies for pain reduction.