Sales Copy Strategist for the B2B Travel Industry

I help B2B travel, hospitality and MICE companies break through sales barriers

Land leads. Close deals. Grow Revenue. Faster.
With data-driven, customer-first sales copy and sales enablement content.

Accelerating Sales for B2B
Travel, Hospitality & MICE Companies

As a B2B seller in the travel, hospitality, and MICE (Meetings, Incentives, Conferences, and Exhibitions) industries, you know all-too-well the challenges of cutting through the clutter to reach your ideal customers.

In fact, there’s so much to cut through, studies show that 86% of B2B buyers report feeling overwhelmed with sales content when considering a purchase. (Showpad, 2018).

Meanwhile, less than 25% of that content is seen as relevant or valuable (Forrester, 2019).

The reality is, your prospects are bombarded with generic marketing messages and sales pitches every single day.

They’ve grown numb to the same old tactics, and are actively tuning out anything that doesn’t speak directly to their unique pain points and desired outcomes.

This makes it incredibly difficult to differentiate your offering, build trust with your target audience, and secure the conversions you need to drive sustainable growth for your business.

The big question is… how do you overcome these obstacles?

Introducing the VELOCITYContent Framework

A customer-first approach to sales enablement content that engages prospects, shortens sales cycles, boosts revenue and lowers acquisition costs.

Here’s the framework in a nutshell:

Validate: Dig into your offerings, audience insights, sales process, funnel context for this content, and more, ensuring your value propositions and content address your target markets’ actual needs and pain points.
Engage: Collaborate with your sales team to create compelling content that resonates, harnessing their front-line experiences and insights to make every piece of content genuinely impactful.
Listen: Leverage feedback from usertesting.com and your sales team to refine content, making it a precise tool for engagement and conversion.
Optimize: Optimize the content for integration into your sales workflows, enhancing accessibility and usability for your sales team.
Confirm: Confirm the revisions and updates with you to ensure alignment and finalize the content.
Iterate: Test and update content based on performance data and evolving market conditions to maintain relevance and effectiveness.
Transform: Transform sales interactions by equipping your team with powerful, persuasive content that addresses buyer objections and facilitates deeper engagement.
Yield: Focus on yielding tangible results like increased revenue, faster sales cycles, and reduced acquisition costs through strategic content that supports both sales teams and customer decision-making.

10

years the top travel seller in 3 agencies (both B2B & B2C)

24

years digial / sales
copywriter & consultant

233

copywriting clients,
SMBs to corporations

7

years professional educator
for The Travel Institute

2

years hotel reservations
& management

Let’s Turn Your Sales Challenges Into Opportunities

Copy for your marketing team

Transform browsers into buyers with meticulously crafted sales copy that resonates, persuades, and converts. You’ll have compelling narratives that turn your value proposition into customer action.

Accelerate My Leads

Copy for your sales team

Salespeople don’t want to spend their time writing outreach emails, call scripts, and pitch decks. They want to sell. Yet great copy can boost results by 30%+. And that’s where strategic sales enablement content shines.

Accelerate My Sales

Transform Your Own Copy

Perfect for when you or your team want to write your own copy. But you’d like a professional to look it over and help you make it a winner—boosting response and conversions. Ask me about Copy Coaching.

Coach My Team

Does your sales team have the engaging, actionable content they need to get the “yes” faster?

Let’s Talk

“She’s a Real Pro”

Kammy is an extremely talented and skilled copywriter with a keen strategic mind and a terrific writing style: clear, crisp, compelling, conversational, with strong, motivating CTAs.

I highly recommend her for any kind of copywriting project, especially websites, emails, ads, and landing pages. She’s a real pro.

Steve Slaunwhite
Consultant, speaker, author of The Everything Guide to Writing Copy

“A Marketer’s Best Friend”

If you’re committed to increasing your bottom line — and want an enjoyable working relationship with someone who will take the marketing ball and run with it — Kammy is a marketer’s best friend.

Hiring her for your marketing projects is an investment that will pay you back many times over!

Valerie Young,
CEO, ChangingCourse.com

“Biggest July 4 in 4 States”

Awesome results from all of Kammy’s knowledge and suggestions. From our website to social media to online marketing, Kammy has produced consistent results.

Working with her helped the Chamber increase our July 4 event from 10,000 to over 40,000 visitors. Now, it’s the biggest Independence Day event in 4 states!

Joanne Flynn,
Executive Assistant, Laurel Chamber of Commerce

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