I help B2B travel, hospitality and MICE companies break through sales barriers
Land leads. Close deals. Grow Revenue. Faster.
With data-driven, customer-first sales copy and sales enablement content.
Accelerating Sales for B2B
Travel, Hospitality & MICE Companies
As a B2B seller in the travel, hospitality, and MICE (Meetings, Incentives, Conferences, and Exhibitions) industries, you know all-too-well the challenges of cutting through the clutter to reach your ideal customers.
In fact, there’s so much to cut through, studies show that 86% of B2B buyers report feeling overwhelmed with sales content when considering a purchase. (Showpad, 2018).
Meanwhile, less than 25% of that content is seen as relevant or valuable (Forrester, 2019).
The reality is, your prospects are bombarded with generic marketing messages and sales pitches every single day.
They’ve grown numb to the same old tactics, and are actively tuning out anything that doesn’t speak directly to their unique pain points and desired outcomes.
This makes it incredibly difficult to differentiate your offering, build trust with your target audience, and secure the conversions you need to drive sustainable growth for your business.
The big question is… how do you overcome these obstacles?
Introducing the VELOCITYContent™️ Method
A customer-first approach that helps sales teams get to the “yes” faster.
VELOCITYContent™️: How It Works
- Strategic Consultation and Proposal
- Begin with a deep-dive discussion into your sales goals, challenges, and market dynamics. I’ll review your current sales enablement practices and propose a tailored strategy that includes specific content initiatives, timelines, and a cost estimate. This ensures we start with a clear understanding and alignment of our objectives.
- Begin with a deep-dive discussion into your sales goals, challenges, and market dynamics. I’ll review your current sales enablement practices and propose a tailored strategy that includes specific content initiatives, timelines, and a cost estimate. This ensures we start with a clear understanding and alignment of our objectives.
- Market Insights and Discovery
- This phase involves clarifying your sales team’s needs and understanding the buyer’s journey within your industry. I’ll conduct a competitive analysis and audience research to identify gaps, key opportunities and strategic content angles. This helps in setting a focused direction for the content that addresses both market demands and your unique positioning.
- This phase involves clarifying your sales team’s needs and understanding the buyer’s journey within your industry. I’ll conduct a competitive analysis and audience research to identify gaps, key opportunities and strategic content angles. This helps in setting a focused direction for the content that addresses both market demands and your unique positioning.
- Content Strategy Formulation
- Drawing from the insights gathered, I’ll develop a comprehensive content strategy that aligns with your sales objectives. This strategy will detail the types of content we’ll create, how they map to the sales funnel, and how they address specific customer pain points and sales scenarios.
- Drawing from the insights gathered, I’ll develop a comprehensive content strategy that aligns with your sales objectives. This strategy will detail the types of content we’ll create, how they map to the sales funnel, and how they address specific customer pain points and sales scenarios.
- Content Development and Optimization
- With the strategy as our guide, I’ll craft and refine compelling content pieces tailored to engage your target audience and empower your sales team. This includes creating dynamic content like case studies, product datasheets, and outreach email templates (and more), each optimized for maximum impact and usability.
- With the strategy as our guide, I’ll craft and refine compelling content pieces tailored to engage your target audience and empower your sales team. This includes creating dynamic content like case studies, product datasheets, and outreach email templates (and more), each optimized for maximum impact and usability.
- Strategic Submission and Integration
- I’ll deliver the complete content package along with a strategic implementation guide. This guide will provide detailed recommendations on how each content piece should be utilized within your sales process to achieve the best results. We’ll also have a detailed walkthrough session to ensure your team understands the strategic intent and tactical use of the content.
- I’ll deliver the complete content package along with a strategic implementation guide. This guide will provide detailed recommendations on how each content piece should be utilized within your sales process to achieve the best results. We’ll also have a detailed walkthrough session to ensure your team understands the strategic intent and tactical use of the content.
- Feedback-Driven Optimization
- Post-implementation, I’ll collaborate with you to collect feedback from sales teams and customers. Based on this feedback, we’ll refine the content iteratively, ensuring it continues to meet the evolving needs of your sales process and market conditions. This phase emphasizes the ongoing strategic refinement of the content to maintain its effectiveness and relevance.
Let’s Turn Your Sales Challenges Into Opportunities
Copy for your marketing team
Transform browsers into buyers with meticulously crafted sales copy that resonates, persuades, and converts. You’ll have compelling narratives that turn your value proposition into customer action.
Accelerate My Leads
Copy for your sales team
Salespeople don’t want to spend their time writing outreach emails, call scripts, and pitch decks. They want to sell. Yet great copy can boost results by 30%+. And that’s where strategic sales enablement content shines.
Accelerate My Sales
Transform Your Own Copy
Perfect for when you or your team want to write your own copy. But you’d like a professional to look it over and help you make it a winner—boosting response and conversions. Ask me about Copy Coaching.
Coach My Team10
years the top travel seller in 3 agencies (both B2B & B2C)
24
years digial / sales
copywriter & consultant
233
copywriting clients,
SMBs to corporations
7
years professional educator
for The Travel Institute
2
years hotel reservations
& management
Does your sales team have the engaging, actionable content they need to get to the “yes” faster?
“She’s a Real Pro”
Kammy is an extremely talented and skilled copywriter with a keen strategic mind and a terrific writing style: clear, crisp, compelling, conversational, with strong, motivating CTAs.
I highly recommend her for any kind of copywriting project, especially websites, emails, ads, and landing pages. She’s a real pro.
Steve Slaunwhite
Consultant, speaker, author of The Everything Guide to Writing Copy
“A Marketer’s Best Friend”
If you’re committed to increasing your bottom line — and want an enjoyable working relationship with someone who will take the marketing ball and run with it — Kammy is a marketer’s best friend.
Hiring her for your marketing projects is an investment that will pay you back many times over!
Valerie Young,
CEO, ChangingCourse.com
“Biggest July 4 in 4 States”
Awesome results from all of Kammy’s knowledge and suggestions. From our website to social media to online marketing, Kammy has produced consistent results.
Working with her helped the Chamber increase our July 4 event from 10,000 to over 40,000 visitors. Now, it’s the biggest Independence Day event in 4 states!
Joanne Flynn,
Executive Assistant, Laurel Chamber of Commerce
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